As an integral part of the fastest-growing sector of the UK advertising industry, vehicle advertising offers the most audience-responsive and cost-effective medium through which to promote corporate and brand awareness.

According to an independent survey, a vehicle will be seen on average by around 3,000 people every hour which equates to up to 16 million advertising opportunities each year.

Vehicle advertising also enables creative agencies and event organisers to add a new and vibrant dimension to their client’s marketing mix in a way not possible via other promotional channels. Vehicle advertising does not wait to be seen, since it proactively markets itself wherever people are present and it offers the lowest cost per capita of any other medium*.

It also remains the one form of advertising that cannot be switched off, tuned out or lost in the plethora of radio, TV and printed media.

Through its high level of flexibility, vehicle advertising will effectively accommodate every kind of tactical marketing campaign and/or brand promotion. The opportunities provided are virtually limitless and include:

• Special Promotions & Product Launches
• Vehicle Fleet Branding
• Road Shows & Tours
• Store Openings & Seasonal Campaigns
• Outdoor Advertising

And at a time when every penny spent on marketing must show a visible return on investment, it offers by far the most cost-effective medium currently available.

Having won multiple national and international awards for vehicle branding and related graphic solutions Raccoon is recognised as the UK’s leading exponent of vehicle advertising.

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