An exciting evening was held at the Birmingham Motorcycle Museum on 13th April this year, which saw the first ever Sign & Digital Awards handed out to the most creative and imaginative sign projects in the country.
With more and more companies specialising in vehicle livery these days, the award for Best Vehicle Wrapping Project was always going to be a closely fought contest but no one predicted quite how diverse the entries would be. The winner was Raccoon – Using the optical illusion of an x-ray to promote the transparency key to Foxton’s core values, Raccoon wrapped 264 cars in 15 days to create a truly mesmerising fleet. “Intensely creative,” “Inspired” and “Fantastically Interesting,” were just a few of the comments used to describe Racoon’s redesign of Foxtons Estate Agent’s car fleet. Pushing not only the art of vehicle wrapping but the technology used to the absolute limits, Raccoon’s submission stood out as the overall winner.
Managing Director of Raccoon,
Richard Clark, was on hand to receive the award, along with members of the Raccoon team. Commenting at the event, Richard said "This is another fantastic accolade for us to receive and recognition for the immense effort that everybody put in to complete this landmark vehicle branding project within the very tight timescales that we had to work to. Coming on the back of winning similar awards in 2004, '05, '06 and '08, this emphasises the long term strength and expertise of the Raccoon team, and highlights the innovation that runs through the entire company."
To read the full 'Winning Award Entry and Case Study', please
Click Here to download the PDF.