As part of their current ad campaign, we recently transformed an old milkfloat into a fantastic promotional tool for Heinz.
The idea from PR agency Cohn & Wolfe is designed to help Heinz get press coverage around its newly launched ad campaign showing people performing instantly recognisable ketchup rituals with an invisible bottle.
Michael Docherty, brand marketing manger at Heinz, said: "We hope this door-step delivery service will remind the great British public why they continue to choose Heinz Tomato Ketchup and will not sacrifice the taste of Heinz Tomato Ketchup for anything else.
"Heinz Tomato Ketchup is a mainstay of British kitchen tables and we hope our unique Ketchup Float, along with our latest TV ad, will put a smile on people's faces as they recognize their daily ritual with their favourite table sauce."
The campaign was a major success for Heinz, and reinforced the power of vehicle wrapping as an integral component of brand promotions. In a matter of days, a classic, battery powered milkfloat was transformed into an iconic mobile advertisement, which garnered interest and publicity in both regional and national press, and heavy online coverage.
If you need some visual inspiration for your latest marketing campaign, take a look at some of the weird and wonderful vehicles that we have transformed, in our promotional image gallery.