Raccoon was appointed by Seed Marketing to work on the Bud Light ‘We’re Here’ campaign, which is a tour that supports the wider Bud Light UK launch. To support the large scale out of home, digital, bus takeovers and billboards across the country, the brand has launched a 108 date tour.
The tour will visit cities across the UK, including London, Manchester, Cardiff, Leeds, Liverpool and Newcastle. The Bud Light event team are creating an immersive atmosphere in which to sample an ice cold Bud Light, alongside classic games and music in a bid to recreate the atmosphere of the great American tradition of tailgate parties.
How did we get involved? Our sister company Promohire provided six USA style pick-up trucks which were wrapped in the Bud Light Livery. Raccoon took things one step further and literally brought the vehicles to life. We excel at bespoke fabrication in order to bring a brand to life, and created the double sided neon-effect roof boxes that were mounted on top of the trucks. These definitely helped to attract attention and create engagement, as well as adding an additional dimension to their visual identity.