500 Foxton’s Minis Re-Branded in Under Three Weeks!
Inspired by “Urban Jungle” Street Culture
When Raccoon won the contract to carry out the latest rebrand of Foxton’s Estate Agents high profile fleet of 500 Mini Coopers, it was all systems go. With just six weeks to produce a prototype car for final sign-off, complete production of the graphics and then go straight into a three week fitting window, the whole project needed military precision from start to finish.
Our project management team worked overtime to ensure everything ran smoothly, and with a team of twenty experienced vehicle livery installers on-site to carry out the fitting schedule, nothing was being left to chance. Finally, after an immense effort from all involved, the project was completed to schedule, to budget and to a very high standard throughout.
Foxtons Funky “Camouflage”
The complex two-colour camouflage design was produced with a combination of traditional screen and digital printing methods. Each car was branded with its own individual fleet number and location decal. Specialist materials were used, to allow easy removal of the livery at the end of the marketing campaign.
With the roof of each car fully ‘wrapped’ in a three colour camouflage design, fitting was both complex and time consuming. With such a massive number of cars to livery in such a short period of time, it was essential to keep to schedule throughout, something the Raccoon team managed from day one, with all 500 cars completed inside the three week window.
Our Fitting Team Hard at Work
The attention to detail and planning of the project ensured the re-brand was a resounding success, with nothing but praise from all at Foxtons, whose staff helped tremendously, every step of the way.
Although a massive project to undertake within such a short period, it has enhanced Raccoon’s growing reputation within the vehicle fleet branding arena.
The Raccoon Fitting Team
For more information about how Raccoon can manage your fleet branding requirements, please contact our sales team today, on 0845 257 87 57, or click below to use our online enquiry form.