Raccoon transforms space into the House of Ice Cream pop-up parlour

Summer is definitely in full swing! We’ve loved working with our friends over at The Fitting Room agency to deliver the House of Ice Cream for Fuller’s Kitchen. The brand is pairing guilty pleasures such as ice cream, cocktails and fried chicken with this summer's heatwave and showcasing their range of incredibly creamy buffalo milk ice cream from Laverstoke Farm, Hampshire.  Including new vegan chocolate, coconut ice creams and blood orange sorbet, fans can pile them high with sweet treats.

And if that wasn’t mouth-watering enough, ice cream floats are also available to take the flavours up a notch…

The events are taking place next to The Conductor Pub, 1 Fleet Place, Farringdon. To bring the idea to life, Raccoon was commissioned to deliver the brand production for this ‘pop-up parlour’. We took The Fitting Room's conceptualised designs and printed them to install all large format graphics for the walls and doors, the external window vinyl, the A-boards and menus. The team also transformed the bar area, freezers, table tennis table and branded the promotional bike. 

To raise awareness of the House of Ice Cream, Raccoon also created and installed directional signage and graphics to drive footfall from the station to the parlour.

This fresh-looking vibe delivered the perfect environment for meeting with friends, made only sweeter by the sound of old skool garage… 

#HouseOfIceCream #OnlyatFullers #RaccoonRetail



Need help transforming an environment? From a retail interior, event space or pop-up store, you can trust Raccoon to bring the brand production. Give us a call with your idea - 0800 975 0105