Each year, forty red cars and eighty of the most influential women from the worlds of fashion, film, music, art and business are handpicked to join Cash & Rocket. This tour takes participants to the most magnificent countries and endeavours to make a real difference to the lives of hundreds of women and children in need.
For 2018, the tour went Stateside for the first time. Kicking off in San Francisco, it then journeyed through Santa Barbara and Los Angeles,before finishing in Las Vegas.
Raccoon was really excited to be involved once again and flew our International Wrapstars out to San Francisco for a week to transform the cars. Maserati’s, Bentley GT’s, Porsche’s and Rolls Royce’s were all treated to a makeover in the iconic brand red, using an unrivalled MACTAC TuningFilm. This gave a remarkable high-quality finish and was perfect for rapid installation. The team also applied sponsorship decals to the cars to complete the transformation.
As brand production partner, we produced other collateral such as flags to bring the event to life and line the streets.
Richard Clark, MD at Raccoon comments “We’ve worked with Cash & Rocket in the past and understand exactly what’s required at these events. It’s about quality, speed and efficiency and we don’t compromise. We wouldn’t consider commissioning local resource; instead we sent our A-team on location to deliver what we are well known for. It’s crucial that the brand has peace of mind during what is a pressurised build up. The finish is paramount, and the cars looked truly stunning at the starting line-up”
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