Airstream trailer conversion for Glow-worm

 *Gold winner at the FMBE 2019 Awards for the category 'Most effective stand or display'* 

Raccoon is well known for bringing the magic when it comes to a vehicle conversion, and this project was no exception. We were approached to transform an Airstream trailer for Glow-worm, so the brand could showcase their product range and take it on the road for a trade marketing roadshow.

Where did we start? Well the team set to work on sourcing the perfect model to fit the brief. We knew the internal fit-out required space for several elements and so purchasing the right model with ample dimensions was key. Once acquired, we kicked off the process by scanning the internal of the trailer using our 3D laser technology. This ‘reality capture’ quickly gave us the measurements of every surface so we could move forward to creating the blueprint for the conversion.


Raccoon’s creative team began with technical CAD drawings so we could transfer the requirements to screen. From this, we developed 3D visuals and applied the design intent which meant we then had complete transparency of how the conversion would look when it was finished.

This approach meant that Glow-worm could sign off with confidence, and that our fabrication team could then get started on the build with a vision.

First up, we began with the basic restoration of the trailer to ensure a workable canvas for the transformation. The curved internal walls were given attention so our installers could wrap to a smooth finish. Bespoke cabinetry was built in-house so we could bring to life a counter for point of sale materials and a barista station. This also included storage areas and an under-counter fridge. The base of a seating area was constructed to fit into one end of the curved trailer, and this was later upholstered to create a comfortable area for the Glow-worm team to sit with merchants and discuss their products.

The build also included an interactive area with a 40” TV, plus our metalwork team produced the stands that displayed the new boilers, and these were free standing. Finishing touches included an anti-slip wood effect flooring, an Oracle vinyl wrap on the curved walls and modern LED lighting.

Once Raccoon had nailed the internal conversion of the Airstream, our install team turned their attention to the outside. The trailer needed to grab attention outside each of its 30 tour stops and so we gave it the wow factor. Featuring the campaign livery, the team transformed the traditional aluminium riveted exterior with a striking wrap.

This bespoke and fully customised trailer is a great example of how Raccoon can manage a vehicle conversion from start to finish. We can bring any idea to life – from a pop-up shop, sampling space or event showcase right through to a food and drink vehicle. Give us a call to see how we can help!


Head on over to sister company Promohire to find out how you can hire a vehicle just like this for your next campaign!