Project Description

Tabasco

Campaign wrap for Tabasco experiential event, featuring giant sandwich prop

find out more

The challenge

Raccoon was approached by brand agency The Persuaders to deliver a branded promotional vehicle for Tabasco. In addition to a wrap for the vehicle, they were also looking for a partner that could produce and wrap a giant prop for the roof of the vehicle as part of the campaign.

The solution

Raccoon worked with the agency’s supplied artwork to print and produce the wrap for the Utilimaster vehicle. Our install team applied the striking red vinyl film to the outside of the vehicle to bring the Tabasco brand and messaging to life, as well as wrapping internal elements of the truck. We also created the signage and other creative theming aspects.

Our bespoke prop department created the sandwich from milled polystyrene (following 3D laser modelling) and wrapped it using a variety of vinyl films to showcase the ingredients. This was then erected to the roof of the vehicle.

The result

Raccoon transformed the vehicle for Tabasco to deliver an extremely eye-catching and memorable PR stunt. It grabbed attention wherever it travelled and received high engagement on social media. This increased brand awareness for the brand in a way that was creative and fun.