NIO Formula E racing team

Having worked with NIO previously, we were contacted by the Formula E racing team to provide our printing and installation expertise.

The Team were supporting the inspiring Dare To Be Different Organisation ‘Girls On Track’ event.

Based at the Silverstone circuit, it aimed to promote and develop young women in motorsport at grassroots level. This was a great opportunity for NIO to showcase their new race car livery and raise brand awareness.

We were thrilled to wrap the NIO GEN II show car for this event.

The design of the race livery was the product of many months of work by the NIO brand team and represented a radical departure from previous NIO race car liveries.

It was uniquely aligned with the introduction of the all new, futuristic Generation 2 race car, and looked much less like a Formula-1 car (something the sport has been trying to differentiate itself from).