If you have a launch, promotion or other event coming up, then your messaging must be clear and appealing. But it’s not enough just to stand out. Visitors must understand who you are at a glance and immediately feel like you’re worth their time, and the best way to make this happen is with custom event signage!
This guide looks at types of event signage that can turn curious attendees into future customers. If you like any of the ideas below, just click the orange link for more details and to see the various printing and pricing options.
1. Command attention with branded banners
A printed banner is a great way to display a message in a crowded event space. Banners can be placed high up where they’re hard to miss and printed on both sides to reach as many eyes as possible.
Internal hanging banners are produced to the exact size you need. Made from durable PVC, they’re ideal for conference signage, plus shopping centres and leisure centres. The most effective banners feature bold straplines, simple imagery, and a few informative bullet points.
Tension banners are commonly seen at trade shows and exhibitions. With lightweight stands which are easy to assemble, the printed designs are easy to swap out between events and campaigns. In turn, tension banners provide excellent value for money.
Roller banners are vertical displays that are quick to assemble and easy to reposition as needed. And because they’re much taller than they are wide, they take up very little floor space. This type of event signage will give you more room to play with when space is at a premium!
2. Add colour with custom flags
If you want signage that’s easy to display and looks great outdoors, then consider printed flags. They can be purely decorative or used to display directions and sponsorships. Before you buy, make sure your flags are printed with UV inks to prevent fading.
Bladed flags are perfect as outdoor events signage, and because they’re vertical like roller banners, it’s simple to adapt your design from one to the other. If you’d prefer a different shape, feather and teardrop flags provide the same benefits with a unique visual twist.
Flag bases let you display indoors too! Options include square and circular moulded bases, and depending on the size and location of your flag, you can fill the base with water or sand to ensure it stays upright. Alternatives include ground spikes and 4-pronged cross-foot bases.
3. Transform your windows with decorative decals
Depending on the venue, you might be able to take your custom event signage one step further. If you’re opening a store or launching a product, for example, you could make a window display that matches your brand and entices new customers.
Frosted window films can display coloured imagery with a sparkling frosted finish or a matte dusted effect. These can be big, bold and attractive so they grab the attention of curious passers-by. Window graphics are also commonly seen at trade shows and expos.
Static window clings are perfect as event signage because they’re specifically designed for short-term use. Without any sticky adhesives, you can reposition your print again and again – taking it down as soon as the event’s done and without leaving a residue.
One-way films can be seen from the outside without obstructing the view from indoors. This makes them good for events where you want to attract visitors with a big design, without blocking out the natural light.
4. Display temporary signage for extra flexibility
Do you need something that’s easy to install and take down at the end of the day? Look no further. If you’re only after short-term event signage, then these options will make life easier.
Rigid media boards can be made from materials like foam PVC, Correx and Dibond. Stronger and more weather-resistant than posters, these can act as high-resolution mounted images. If you’ve ever been to an exhibition or conference, then you’ve likely seen rigid media in action!
Pop-up displays are ideal for showing off your brand. They’re portable, fully customisable, and large enough to serve as branded backgrounds. You’ll usually find pop-up display stands at launch events, seminars and exhibitions. Many companies use an exhibition stand and matching promotional counter for a consistent look.
5. Make the space your own with wall and floor graphics
In the right setting, your event signage could be displayed on the wall or floor. You’ll need fewer physical materials to stand out, and because they take up no room at all, there’ll be more space for you to engage your customers.
Wall graphics can act as murals, information points, backdrops and themed environments. This is easy to do when it’s your own space, like a shop or restaurant, where you can let your creativity run wild. Printed on special films, wall graphics make a big statement on plasterboard, brickwork, concrete, and other surfaces.
Floor stickers were seen a lot during the pandemic, but they’re still commonly used as directional event signage at shows and exhibitions. You can use these non-slip decals in busy indoor spaces as they’re designed to survive months of abuse. Why not see if you can use floor graphics for your next event? It’s a great form of temporary branding.
Ready to attract new customers with custom event signage?
Got an event coming up? We make it easy to get the signs, prints and stands you need. Visit our online store to see our range of large format printed products; all highly customisable to suit your unique design needs. We can quote for individual requests too, be it a 3D prop, display stand or interactive kiosk. Simply ask for a bespoke quotation and we’ll be happy to help.
Click below to see the different types of event signage options we have available. Whatever you have in mind, our team is always ready to help!
