Working on behalf of Charter A Ltd who facilitated the Helicopters and Castle Air who provided the operational expertise, Raccoon was commissioned to transform the helicopter for the brand’s latest campaign.
#Roocopter 1 is the world’s first helicopter dining experience, and at 1000ft, it has been billed as “Europe’s highest restaurant”. Departing from Battersea and lasting 20 minutes, it gave lucky passengers the chance to tuck into a takeaway while flying over London landmarks such as the Shard and the O2 Arena.
The food delivery service trialled the idea here in the UK, with the organisers hoping to take the idea global in coming months.
But what does wrapping a helicopter actually entail?
Well firstly, we don’t leave anything to chance. Raccoon kicked off the project by using our 3D laser scanning technology to capture every surface and measurement, so we could bring the project to life in the most accurate way. This allows us to progress to the production phase with confidence, and so we began printing 65 metres of Arlon 6000 vinyl. This was chosen because its adhesive system is designed to provide superior conformability around rivets, curves and contours, which would be essential for the challenging installation process. For durability and vibrancy, the finish also involved a matt over-laminate protective film.
Raccoon’s super talented installation team took only 3 days to wrap the #Roocopter 1. They made light work of the bodywork intricacies to produce an outstanding finish. All joins were pre-planned as cut-line tape was used to solve the challenge of a bladeless install wherever possible. Once the teal wrap was applied, our fitters applied the Deliveroo logo overlays.
The vinyl wraps and laminate added approximately an extra 35 kilos to the weight of the helicopter, and so once the install was complete the #Roocopter 1. was re-weighed to ensure it conformed to health and safety regulations. It was carbon offset by Deliveroo to ensure the environmental impact was low.
Metres of Vinyl
Richard Clark, MD at Raccoon comments
"As a brand production partner, it was fantastic to be involved in a project where we could deliver real impact. There was no doubt that this wrap grabbed the attention that Deliveroo was looking for, and our team helped bring this campaign to life in a way that was memorable and iconic"
Mark Zaiger Director at Charter-A Ltd said:
“What an outstanding piece of work, in the business of aviation we have a massive sense of attention to detail at all times. I have to say Raccoon surpassed my required levels of attention to detail both in meeting our demanding time frames and producing an amazing wrap and transforming the Augusta 109 Grand Helicopter into #Roocopter 1"
Photography © Steve Parsons P A Media