Project Description

NIO

Print and wrap for NIO Formula E show car livery

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The challenge

Having worked with NIO previously, we were contacted by the Formula E racing team to provide our printing and installation expertise. The Team were supporting the inspiring Dare To Be Different Organisation ‘Girls On Track’ event. Based at the Silverstone circuit, it aimed to promote and develop young women in motorsport at grassroots level. This was a great opportunity for NIO to showcase their new race car livery and raise brand awareness.

The solution

We were thrilled to wrap the NIO GEN II show car for this event. The design of the race livery was the product of many months of work by the NIO brand team and represented a radical departure from previous NIO race car liveries. It was uniquely aligned with the introduction of the all new, futuristic Generation 2 race car, and looked much less like a Formula-1 car (something the sport has been trying to differentiate itself from). Raccoon printed and prepared the livery elements for the installation team who then fitted the wrap at the NIO Formula E Team workshop located in Donington Park Circuit, Derby.

The result

Raccoon achieved a smooth, paint-like finish for the striking teal and white chassis. Using a premium cast film by Arlon with superior conformability around rivets, curves, contours and channels, we were able to ensure a perfect, long lasting result. It certainly delivered the ultimate wow factor once the vehicle was put on display at Silverstone Circuit.