When you have a big printing project on your hands, it all starts with a conversation – and that’s where the discovery call comes in. It’s your opportunity to tell us what you’re trying to achieve, share your vision, and give us all the details we need to bring your ideas to life.
Read on to learn more about the discovery call, including who it's for and what to expect.
Who is the discovery call for?
The discovery call is designed for clients with large-scale, multi-element projects where print and installation must come together seamlessly. It’s not just about the graphics themselves, but how they’ll fit into your space.
It’s ideal if you’re planning:
- A retail fit-out, complete with graphics and POS displays
- A brand activation designed for maximum impact
- An event or exhibition space with decorative elements
- A venue takeover with various 2D/3D printed materials
- Any big printing project with installation and removal
- To fit out your space as sustainably as possible
Tip: Do you only need some custom prints? If so, head over to the Raccoon branding store! You can customise everything from stickers, banners, posters, wall and window graphics, to event furniture and exhibition counters. Visit the branding store now to begin your order!
Why the discovery call matters
The success of your project lies in the details. A discovery call allows us to ask the right questions early, align expectations, and avoid mistakes that can eat into budgets and slow down timelines.
It’s also a chance to talk openly about the entire project so we can recommend the best route forward. By the end of the call, you’ll know exactly how our experts will make your vision a reality – just as we did for Fuller’s Ice Cream House and Umberto Giannini!
Below: An image of an activation completed for Fuller's.
What will we discuss?
We’ll dig into your project to find out everything we can about the creative aspects, along with any practical challenges. We’ll talk about:
Your goals
What’s the project for, and what does the visitor experience look like? You may have a specific idea in mind and want to encourage people to buy your product or share their experience online. At Raccoon, we’re uniquely experienced in brand production and activations. In turn, we can suggest easy wins that won’t cost you a fortune.
Branding and layout
You may have existing brand colours and designs, or even a layout in mind. This is your chance to explain them in detail to your print and installation team. We’ll be happy to talk through any concerns you have, from exact colour matching to finishing options.
We can also discuss the flow of the space, including where guests will enter, where their eyes will land first, and how your graphics may guide the experience. For help creating your artwork, we suggest following the top 10 design tips for large format printing.
Printed elements
Large format prints can make any venue into a unique, exciting environment. But with so many great options to choose from, you may need some help deciding what to buy.
On the call, you can get to learn more about what’s available – from wall graphics and floor decals to sustainable boards and branded furniture. We can even produce lightboxes, 3D props and interactive displays, so don’t be afraid to get ambitious!
The practical work
This could be about the printing process, delivery times, installation, waste removal, and your budget. We’ll learn as much as we can about your venue and printing needs, as this will form the basis of how we’ll help – from first design proof to the final installation.
We can then outline the next steps and what we’ll need from you to move forward, such as your completed artwork. See how to prepare your file for print to get professional advice.
What happens afterwards...
Once we’ve gathered the details, we’ll follow up with a pitch deck or proposal explaining how we’ll approach your project. If we need to double-check dimensions or assess a tricky space, we’ll arrange a site visit before anything goes to print.
From there, it’s full steam ahead! We’ll prepare artwork specs for your team if needed, manage production, and install everything to the agreed timeline.
Below: Sporting wall graphics (left) and branded prints for Umberto Giannini (right).
Ready for your discovery call?
Big projects need careful planning – and that’s exactly what the discovery call is for! It’s the best way to ensure your large format prints are made (and installed) to the highest standard, without delays or unexpected problems.
With us, you’ll have a printing partner you can rely on, and a team that understands colour accuracy, quality materials, and pristine installation. So, whether you’re exploring sustainable options or pushing unique ideas, we’re here to help.
Click below so we can take the stress out of your project!
