Whether you are looking to increase the visibility of your business, or establish your brand identity across your fleet, vehicle wraps are an extremely versatile marketing solution for businesses. Alternatively, if you have a premium car of your own, such as a Maserati or Porsche, a vinyl wrap can give it a unique look and feel so you can stand out from the crowd.
But have you thought about how vehicle wrapping can give an older car or van a new lease of life?
There are a number of benefits to leveraging your existing vehicle assets and giving them an upgrade, including increasing their life on the road – without stretching your budget.
In this blog, we’ll unpack how wrapping can improve the appearance of an older vehicle, and if a vehicle wrap can cover scratches, dents and scrapes.
Firstly, what condition is your older vehicle in?
If a van or car has lacklustre paintwork in need of an update, then vinyl wrapping is a fantastic alternative to purchasing a new vehicle.
However, there are a couple of things to bear in mind before proceeding with a wrapping project:
What if my vehicle has a dent?
If your vehicle has been involved in a previous accident and has had dents removed and repairs made, a vinyl wrap may remove the original paintwork when the vehicle is unwrapped at a later date.
While this may not affect commercial vehicles as much, for personal vintage vehicles this is definitely something to be aware of. The last thing you want is to unwrap and find that the vinyl lifts the original paintwork.
Will a van or car wrap cover scratches?
The effect of wrapping a vehicle with a scratch will depend on how deep the scratch is. A deeper scratch will need to be repaired as the vinyl wrap will bond to the surface of the car or van, and pick up any chips or deep scratches, making them more noticeable.
If you can run your hand across the vehicle without feeling any raised edges, then a car or van wrap will cover the scratch.
If you’ve already considered the above and your vehicle is scratch-free or maintaining the original paintwork is not top priority, there are a number of advantages to wrapping a personal vehicle or existing business vehicle.
What are the benefits of wrapping older cars or vans?
For businesses, wrapping an older van with tired-looking paintwork that has seen better days can be a more efficient option than leasing or purchasing a new vehicle for its shiny new exterior.
Wrapping an older transit van could cost £2,000. But divide that over the lifetime of the wrap, which can last on average four years, and the cost of the wrap per day is just under £1.40.
This may be a more cost-effective solution to consider first before leasing or purchasing a new vehicle, that would need to be wrapped anyway.
For owners of high-end vintage cars, a vehicle wrap can provide an exciting new look, all while protecting the original paintwork and maintaining resale value. A premium vintage car is a significant investment and a wrap can act as a first line of defence for chips and scratches.
Wrapping an older vehicle with a laminate coating will transform the faded panels of the original paintwork to a fresh, uniform, brand-aligned exterior.
While an older, plain vehicle will stick out within your fleet, an older wrapped vehicle will fit in seamlessly with your other business vehicles.
This helps to boost brand awareness, recognition and overall trust - particularly if you need to access secure areas as part of your business, such as a building site.
If your van is fully wrapped, your brand will speak for itself, compared to an older, plain van which could get turned away even if your driver has identification – a potentially embarrassing situation for your business!
Before & After
A cost-effective alternative to investing in a brand-new vehicle
Leveraging tired cars or vans can provide additional resource for businesses, and a wrap can bring it back up to scratch with the rest of your fleet.
Make sure that you consider the condition of the vehicle first, any dents or scratches will need to be repaired in order for a smooth wrap application.
So, if you’ve got an older vehicle in perfect working order sitting at your premises – can you afford not to get it wrapped?
For more information on vehicle wrapping for cars and vans, including costs to expect and what to look out for in a vehicle wrapping supplier, check out our downloadable guide.