The one week ‘Happy Skin’ pop-up offered the perfect environment for PAI to connect with fans.
This immersive setting ran one-to-one personalised half hour consultations with a Sensitive Skin coach, and fans had the chance to meet Pai Skincare Founder Sarah Brown. She says:
“We’re so excited to be launching our first pop up with Detox Kitchen. Our mission as a brand is to help people to feel good about their skin, and this is going to give us the ability to do so directly, and in-person.”
Therefore, it was crucial that Raccoon could bring their vision to life to help create the perfect experience.
We helped the brand make sense of their space quickly by starting with a 3D laser scan of the area available. From here we were able to gain all the measurements we needed to move into production.
Raccoon’s bespoke prop department took the lead on bringing the foliage theme to life. Our fabricators built a steel frame to erect above the store entrance from which to suspend the foliage. Hundreds of stems of eucalyptus were woven into this structure to create a stunning display. The theme continued inside the pop up and we also built a living wall which was overlaid with acrylic lettering.
Our install team worked overnight to transform the space for the start of the campaign and managed the de-rig a week later.
Our print and finishing departments got to work on producing a wide range of branding elements for the pop-up including window graphics and hanging prints, right through to posters and the vinyl for external fascia walls.