Project Description

Fullers

Raccoon brings the branding for this ice-cream pop-up experience

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The challenge

Working with our friends over at The Fitting Room agency, Raccoon was commissioned to deliver the branding for an exciting London pop-up for Fuller’s Kitchen. The brand wanted to pair guilty pleasures such as ice cream, cocktails and fried chicken and deliver an innovative concept to showcase their range of creamy buffalo milk ice cream from Laverstoke Farm, Hampshire.

The solution

The aim of the House of Ice Cream pop-up was to raise awareness of the Fuller’s Kitchen brand in a fun way and bring people together over ice cream. Working to The Fitting’s Room’s designs, our team printed and installed all of the assets needed to bring this pop-up to life. This included large format graphics for the walls and doors, the external window vinyl, the A-boards and menus. There was a range of exciting ice cream options available for us to communicate, such as vegan chocolate, coconut ice cream and blood orange sorbet (which fans could pile high with sweet treats)

The team transformed the bar area, freezers and branded the promotional bike. Raccoon took the vibe outside into the courtyard space and even branded up the table tennis table.

To raise awareness of the House of Ice Cream, Raccoon also created and installed directional signage and graphics to drive footfall from the station to the parlour.

The result

This pop-up was the perfect way to celebrate National Ice-cream Day, which stretched out across the summer weeks. The branding was strong and impactful, and the fresh-looking vibe pulled in the crowds and created the wow factor. It was the perfect, immersive environment for catching up with friends, made only sweeter by the sound of old skool garage…