Project Description

Newbie

Check out our sustainable solution for this pop-up store

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The challenge

Working with little sister Promohire, the team at Raccoon was thrilled to work on this project for children’s retailer Newbie. The brand wanted to take a pop-up shop on a two-month journey across the UK and needed us to deliver a bespoke Airstream trailer to bring the idea to life. The key aspect of the build was the requirement for it to be produced in a sustainable way, to mirror Newbie’s green aspirations.

The solution

We managed the whole process including the purchase of the trailer, the internal transformation and the exterior wrap. However, aside from creating a highly engaging pop-up shop, the crucial element was to ensure we could support the brand’s eco stance. Raccoon specified eco-friendly materials throughout. To reduce the carbon footprint for the campaign, we recommended restoring an existing vehicle. We then used the world’s first non-PVC, high performing wrap film by 3M for the interior and exterior of the trailer. This was used in conjunction with a matching 3M laminate, which also boasts the greenest of credentials. The Airstream wrap was printed with HP non-solvent inks.

The overall look and feel was completed with free standing furniture and props to create the perfect environment for existing and new brand fans.

The result

This pop-up was completed in our workshop in 3 weeks. The results were stunning, and the brand was delighted to create an eye-catching extension of their brand to take on the road for the tour. The pop-up showcased the latest collection in a creative way and delivered an opportunity for the brand to connect with their audience. With free to attend events that nod to their Swedish heritage, Newbie provided classic family fun and activities. From traditional Swedish lawn games and fika, to face painting, flower crown making and sing-and-sign classes, the brand welcomed the whole family to join in and enjoy what was on offer.

In addition to delivering the Airstream, we also took care of all of the campaign logistics and stored the trailer in between events.