Raccoon was appointed to deliver this stunning transformation for Pai Skincare as they launched their first ever pop-up in London. The brand partnered with Detox Kitchen, London’s original healthy food company to offer a holistic approach to skin health. The one week ‘Happy Skin’ pop-up offered the perfect environment for Pai to connect with fans.
Pai Skincare Founder Sarah Brown said this about the project: “We’re so excited to be launching our first pop up with Detox Kitchen. Our mission as a brand is to help people to feel good about their skin, and this is going to give us the ability to do so directly, and in-person.” Therefore it was crucial that Raccoon could bring this vision to life to help create the perfect environment. It needed to be an immersive setting so that one-to-one personalised half hour consultations with a Sensitive Skin coach could be experienced.
Our print and finishing departments got to work on producing a wide range of branding elements for the pop-up including window graphics and hanging prints, right through to posters and the vinyl for external fascia walls. Raccoon’s bespoke prop department took the lead on bringing the foliage theme to life. Our fabricators built a steel frame to erect above the store entrance from which to suspend the foliage. Hundreds of stems of eucalyptus were woven into this structure to create a stunning display. The theme continued inside the pop up and we also built a living wall which was overlaid with acrylic lettering. Our install team worked overnight to transform the space for the start of the campaign and managed the de-rig a week later.
The brand received so many requests from customers to meet to discuss their skin challenges and they were delighted to be in a position to finally deliver on this. The ‘Happy Skin’ pop-up enabled Pai to trial the uptake of a smaller, immersive event and gather feedback on how important this is as a meaningful route to their audience. All consultations sold out instantly which demonstrated a strong appetite for a one to one experience. The branding elements and theming conveyed the personality of Pai authentically and gave an opportunity to add another dimension to the customer experience.
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