Can I brand my leased vehicle?

By Richard Clark on May 3, 2022 5:48:30 PM


5 min read

Can you brand a leased vehicle? Yes, you can brand a leased vehicle. Wrapping is the best way to change a vehicles colour without violating a lease agreement, whilst preserving resale value and minimising end of lease charges.

Policies will vary lease to lease but generally you cannot make permanent modifications to a car or van that will affect resale value. It makes sense for the lessor to protect their investment, but it can be frustrating for businesses looking to brand their vehicles.

Looking for signwriting, decals, or maybe a full design overhaul? What are your options branding wise and how will this affect your lease and insurance?

 

What are your branding options for a leased vehicle

When it comes to branding options on a leased vehicle, options can be rather slim and will depend on your policy. You can paint, your vehicle and pay and end of lease charge, paint the vehicle twice, or install a vehicle wrap.

Whatever you choose to do, you must inform the leaseholder of any change, no matter how small as you may need to renegotiate the terms of your contract. Make sure you receive confirmation of agreement in writing or email. Lets explore the pros and cons.

Paying the penalty

This is potentially the most costly scenario. You just paint it and accept whatever charge comes your way at the end of the lease. Some lessors will allow paint modification, but ensure you scrutinise your contract, lease charges can add up quickly!

Painting twice

This can be very costly, particularly if you are looking at a full respray, which can range from £1000-£15,000. In this scenario you paint the vehicle in your brand colours, then when the lease is up you respray it in the original colour. One paint job is expensive enough, but two? That could range anywhere from £2000-30,000!! Way, way too much! Painting might be suitable for simpler designs but it is limited compared to vehicle wrapping, both price and design wise. Check out the pros and cons of painting a car for more details.

Wrapping your vehicle

Most businesses wrap their leased vehicles because it is more cost effective than a respray and allows for far more eye catching designs. The average cost to wrap a car is between £1500-£2500, whilst the average cost to wrap a van ranges from £1500-£3000. For more information, checkout our pricing guide.

Wrapping is not only cheaper in terms of installation, but also saves you money on lease charges down the road. This is because the wrap acts as a second skin, protecting the underlying paintwork from scratches and scuffs.

This added protection helps you stay within the fair wear and tear guidelines that are a part of every lease. When it comes to paintwork, anything 25mm or shorter falls within BVRLA guidelines, but long scratches or gashes need to be repaired and paid for. To put this in perspective, if you spend £2000 on a vehicle wrap, you may make a quarter of that back through avoided excess charges.

consistency is key with high quality vehicle wrapsThere is one other advantage to this protection: resale value. A high quality wrap can be removed without damaging the paint, revealing a perfectly preserved vehicle underneath – an ideal scenario for the seller. As a business this will enable you to build a stronger relationship with your lessor, enabling all kinds of perks down the road.

Endless design options make vehicle wrapping the firm favourite among businesses looking to boost brand identity and visibility. The consistency of the wrapping process makes it possible to wrap each vehicle identically, maximising fleet impact. If you are looking to stand out it really is the way to go. 

 

How does branding affect my insurance?

Branding your vehicle will count as a modification for insurance purposes, and you will need to inform your insurer as to the specifics of your design. Certain signage can increase your rates, such as if you state you leave equipment in the van.

However, vehicles with eye catching designs, particularly wraps, are less likely to be stolen as they are easy to track. In the case of vehicle wrapping, it is hard for a thief to remove a wrap without professional aid, and it cannot be painted over. So 9 times out of 10, branded vehicles will be left alone.

 

Will vehicle wrapping promote my brand?

brand your leased vehicle to stand out

Yes vehicle wrapping is one of the best ways of advertising your business or campaign. The return on investment (ROI) from vehicle wrapping is greater than any other form of advertising from a cost perspective.

A single wrapped vehicle, driving intercity, can attract up to 16 million views a year with a vehicle wrap costing 10% of the overall price of leasing and running a van – a mere 87 pence per day.

Wrapping is a versatile marketing tool. It can be as subtle or outrageous as you need it to be, from smaller vinyl signwriting or decals, to full blown crazy vehicle builds replete with equally striking wraps!

A vehicle wrap only costs 36 pence per 1000 impressions (CPM), a 6th the price of a Google ad. Assuming equal budget vehicle wrap adds provide 7 times the impressions of a Google Ad campaign. Sound too good to be true? Check out our in depth comparison of vehicle wrapping vs traditional advertising, if you fancy an ROI deep dive.

 

What’s my next step?

If you have decided you want to go ahead with branding your vehicle, and you want to go with vehicle wrapping, we have the resources to help you. If you haven’t noticed yet, Racoon is a vehicle wrapping company, and if we may say so, a damn good one! Bringing your next project to life, down to the very last detail is what we do best, and we would love to work on your next project.

However, we don’t just want to take your money for the sake of it, we work in the business of trust. If you haven’t worked with a vehicle wrap provider before, or even if you have, we would advise you to read our guide: 10 questions to ask before choosing a vehicle wrap company, along with the ultimate guide to vehicle wrapping.

These guides, along with other blogs linked in this article will give you a good understanding of what vehicle wrapping can do for you, along with the level of service to expect from a high end wrap provider.

Richard Clark

Written by Richard Clark

Founder of Raccoon, a graphics company launched in 1992. Still working hard to help businesses and brands connect with their target market!