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6 smart ways to finance a vehicle wrap

By Richard Clark on Aug 4, 2022 8:52:53 AM


4 min read
fleet wrap finance blue and white

Are you struggling with the upfront cost of a vehicle wrap project? There are plenty of methods of financing a vehicle wrap project with many companies offering their own partnered finance schemes.

You might be able to finance your vehicle wrap as part of market spend, through Buy Now Pay Later, Balloon Payments, Personal finance, or even a commercial package.

The average cost of wrapping a vehicle varies from £1500-£3000, but with the ability to spread that cost over several years you likely won’t even notice, compared to the ROI windfall your new mobile advertisement is bringing you.

In this article we break down 6 smart ways to finance your next vehicle wrap, vehicle wrap ROI, and how you can track the success of your vehicle wrap investment.

 

Is vehicle wrapping worth the price?

Yes, it is definitely worth the price! A high quality vehicle wrap lasts 5 years, so you are only really paying about 87p a day for a £1600 wrap. Not very much compared to other forms of advertising.

servequip fleet wrap red white vinyl finish

In fact vehicle wrapping is one of the cheapest and most effective forms of advertisement, working out at just 2 pence per 1000 impressions. A single van driving intercity can garner as much as 16 million impressions a year, with studies showing vehicles generating anywhere from 30,000 - 70,000 impressions a day.

Sounds good in theory right, but how do you prove it practically? Well, the easiest way is to include unique contact information in your branding, allowing you to directly track the number of enquiries you receive as a result of your newly wrapped vehicle.

This might take the form of a vehicle specific telephone number, email address or QR code. If you are using a long term payment option to finance your vehicle wrap, compare the numbers. How much is coming in vs going out? You may be pleasantly surprised to see that your vehicle wrap is more than paying for itself.

 

What are my vehicle wrap financing options?

car keys

There are several options to choose from depending on the size of your company, fleet and ambition. We’ve included an overview of the most common types of loans you might encounter, along with some reputable providers.

Let’s dive into the options.   

         

  1. Commercial package

These services are ideal if you need to acquire, wrap and outfit a vehicle to purpose. Many dealerships offer vehicle wrapping as part of their leasing service, either onsite or through a partnered wrapping service, enabling you to manage your expenses in one simple package.

Some are also partnered with financing companies, again centralising and simplifying the loan process.

  1. Personal finance loan

A great option for individuals, start-ups and small businesses, a personal loan will easily cover the cost of wrapping one or more vehicles.

Personal loans usually operate over short to moderate timescales with flexible use options. Most personal loans are unsecured, meaning they don’t require assets for security.

  1. Business loan

A big step up from a personal loan, a business loan is ideal for fleet wrapping. Business loans come secured and unsecured, with secured loans granting lower interest rates.

This is useful for companies that already have one or more vehicles, as they can be used as collateral.

  1. Market Spend

As the purpose of wrapped vehicle is to expand your customer base, it qualifies as a marketing expense.

This makes the purchase of both vehicle and wrap tax deductible, a nice option for businesses with a little extra budget.

  1. Balloon Payment

Balloon payments allow you to delay the total cost of a loan, with lower monthly repayments, and a large lump sum at the end.

This is a good option if you know you will have extra capital down the road.

  1. Buy Now Pay Later

Yes, Buy Now Pay Later is available for vehicle wrapping! It was only inevitable that this popular option would spread beyond the world of retail, and what an option it is, a simple way to manage to manage expenses without having to secure a loan.

What are my next steps?

Well, if you know your financing options and have an idea of how much your vehicle wrap costs, then it’s time to reach out. If you have a vehicle wrap design in mind we’d love to help you bring it to life.

To learn more about what vehicle wrapping can do for you, check out our ultimate guide to vehicle wrapping.

Richard Clark

Written by Richard Clark

Founder of Raccoon, a graphics company launched in 1992. Still working hard to help businesses and brands connect with their target market!