If you're trying to get a vehicle wrapped and are struggling to find a graphic designer, you may be feeling a bit frustrated.
There are tons of designers out there but few have the real expertise to create a design on a template that works in practice, and most don't have vehicle wrapping experience.
If you've gone down this road before then you may well have experienced some of the shortfalls:
- Words or sentences that get cut off
- Designs that don't line up properly
- Stretched logos or other elements
With 30+ years of experience in brand production and vehicle wrapping, Raccoon has seen the good, the bad and the ugly of vehicle wrapping blunders. So, if you're looking for practical advice on how to find a designer worth their salt, you're in the right place.
In this article, I will outline why generic graphic designers aren't equipped to help you, what to look for in a vehicle wrap graphic designer, where to find one and how to test their skills without spending money.
Why a generic graphic designer will suck
A generic graphic designer may create a design that looks good on a template but will look bad on your vehicle. They often fail to understand that a template is a 2D representation of a 3D vehicle and that there is a lot of nuance involved in the design. For example, more curved or contoured areas will warp when wrapped if the design is too complex.
Additionally, a generic graphic designer may not know what parts of the vehicle should feature more complex or simpler designs. This lack of knowledge can lead to design flaws and a subpar end result. It's important to find a designer who understands the intricacies of vehicle wrapping and can create a design that will work well in practice.
Another issue with generic graphic designers is that they often don't know how much bleed to use. Bleed is the extra material around the design that allows the wrap team to make adjustments during installation. Without enough bleed, the design may not work properly when applied to the vehicle. A skilled vehicle wrap graphic designer will know how much bleed to use to ensure a successful installation.
What to look for in a vehicle wrap graphic designer
When searching for a vehicle wrap graphic designer, there are a few key things to look for. First, check their portfolio to see examples of their past work. This will give you an idea of their design style and quality.
Next, look at their social media accounts, such as Instagram, to see if they regularly showcase their work. A designer who actively shares their projects online is likely passionate about their craft and dedicated to producing high-quality designs.
You can also ask for references or testimonials from past clients. This will give you insight into the designer's professionalism, communication skills, and ability to meet deadlines. Lastly, consider their experience in the vehicle wrapping industry. Look for designers who have worked on notable projects or have been involved in big events that feature wrapped cars. These designers are more likely to have the expertise and knowledge needed to create a successful vehicle wrap design.
How to find a vehicle wrap graphic designer
One way to find a vehicle wrap graphic designer is to focus on some of the biggest events that feature wrapped cars. For example, the Gumball 3000 rally is known for its impressive lineup of wrapped vehicles.
Research who wrapped these cars and who designed the graphics. For instance, Raccoon was the official branding partner for the Gumball 3000 Rally for 10 years and worked with numerous designers.
Focusing on these big events will connect you with the top designers in the industry and help you filter out generic wrap companies or designers who may not understand the premium service you're looking for.
You can also reach out to vehicle wrap companies or agencies that specialize in vehicle branding. They often have a team of graphic designers who are experienced in vehicle wrapping. These companies can provide you with recommendations or even assign a designer to work on your project.
Lastly, utilise online platforms and directories that connect businesses with graphic designers. These platforms allow you to browse through portfolios, read reviews, and directly contact designers. It's important to thoroughly review designers' profiles and portfolios to ensure they have the necessary skills and experience in vehicle wrapping.
How can I test a vehicle wrap graphic designer?
Testing a vehicle wrap graphic designer's skills without spending money can be challenging but not impossible. One approach is to provide them with a sample project or a design brief and ask them to create a mock-up or concept design. This will give you an idea of their creativity, attention to detail, and ability to understand your vision.
Additionally, you can ask for references from past clients who have had their vehicles wrapped by the designer. Reach out to these clients and inquire about their experience working with the designer, the quality of the design, and the overall satisfaction with the end result. Hearing directly from previous clients can provide valuable insights into the designer's skills and professionalism.
Lastly, consider asking the designer for a consultation or meeting to discuss your project in detail. This will allow you to gauge their communication skills, passion for their work, and ability to understand your specific requirements. A skilled vehicle wrap graphic designer will be able to provide valuable input and suggestions based on their expertise.