Do you have a growing business and multiple cars or vans? If so, then it’s just a matter of time before you’ll need fleet wraps. Although it costs money to wrap these vehicles, it’s always worth doing in the end. Here are five big reasons why you should consider wrapping your fleet sooner rather than later.
What are fleet wraps?
Fleet wrapping is the term used for branding several company vehicles using sheets of vinyl. These cars, vans or trucks could be used to deliver products, meet clients, or even haul items across the country. Fleet wraps are usually branded and designed to be consistent across multiple vehicles, with minimal changes.
Companies usually wrap their fleets for brand recognition, often with a strapline and contact details so people can understand what they do and how to get in touch. Vinyl wraps are much cheaper than painting, and you can easily replace them as needed.
Fleet wraps | What are the top 5 benefits?
We’ve covered what fleet wrapping is, but why is it so prevalent across the UK? Check out our tips below, and for more information, see the ultimate guide to fleet wrapping.
1. Fleet wrapping maximises brand awareness
Outdoor advertising is one of the most effective ways to call attention to your brand outside the home. Think posters, billboards, and digital screens. However, fleet wraps are much more dynamic as they’ll be seen on the move, day in and day out.
Your cars, vans or trucks become moving billboards – able to be seen over 18 million times per year if you drive through built-up areas. A high-quality fleet wrap can generate enquiries very quickly, so it could pay for itself in the long run.
And by caring for your wrap once it’s installed, the results could last for 5 years or more. You also won’t have to redesign it unless you change vehicles or rebrand in the future.
2. Fleet wraps can generate customer data
You can add unique contact information on each vehicle to track how many enquiries it generates. This is a great way to know which service areas will get you the most attention. Once you’ve found that one area nets you more clients than the other, you can finetune your business strategy to fit more projects in.
For example, a landscaping company that finds success in one busy town could line up several jobs in that area. This will mean less time travelling and more time on site, making money.
3. Fleet wraps build your reputation
For many brands, wraps are less about grabbing attention and more about looking professional. This makes sense; a fully wrapped vehicle is far less intimidating than a plain white van. Once it’s wrapped, people across your service area will know who your drivers are and what they stand for.
Looking professional builds trust faster with potential clients. In turn, fleet wraps can help you win new business faster, and depending on the wrap, it can end concerns over whether you’re certified. That's why many vans have Gas Safe logos on them!
4. Wrapping preserves resale value
Once you’ve wrapped your fleet, each vehicle will be encased in high-quality vinyl. This protects the paintwork underneath, preventing sun damage and minor wear and tear. Even better, you can easily remove the wrap and change the colour or design without having to respray.
That’s why it’s better to wrap a leased vehicle than it is to repaint it; you’ll minimise end-of-lease charges and be in better standing with your dealership. The wrap could cost thousands of pounds less than a new paint job, and you might earn a better lease agreement in future.
5. Fleet wrapping is the most cost-effective marketing strategy
When you look at the cost for views or impressions, fleet wraps offer the highest return on investment out of all modern advertising methods. The average cost per impression is around 2 pence, making it around 100 times cheaper than a Google ad, and 1000 times cheaper than a TV advert. Click here to see how wraps and traditional adverts compare.
You can also feature your wrapped vehicles in your online marketing campaigns, such as on your company’s social channels. Attend busy events, visit landmarks, take pictures, and then post them online to maximise engagement. Get advice on how to do this in our guide to using a wrap in your local marketing.
How much do fleet wraps cost?
Now you know the benefits of fleet wrapping, it’s time to find out what it’ll cost. With multiple vehicles, you might expect these costs to spiral out of control. Not necessarily! We at Raccoon offer per-vehicle discounts to help you budget. You also get a free design template and a free 30-minute design session – and that’s a series of benefits you won’t get elsewhere!
Click below to visit our pricing calculator. You can select by vehicle type, the type of graphics you want, and see the per-vehicle discounts applied in real time. It’s all generated for you instantly on screen!
