Richard Clark

Richard Clark

Founder of Raccoon, a graphics company launched in 1992. Still working hard to help businesses and brands connect with their target market!

Recent posts by Richard Clark

10 min read

The complete guide to buying a food truck - where to start

By Richard Clark on May 15, 2023 3:57:52 PM

Starting a food truck business is an exciting and potentially, very profitable venture in an industry that has seen a huge growth in popularity in recent years. 

If you have researched how to start a food truck thoroughly and understand all the potential pitfalls, it can be very rewarding and financially secure, but if you get it wrong, mistakes can be costly.  

One of the key features of success is finding the right vehicle, but this is the most expensive and time-consuming part of starting your food truck business.

Topics: Food Trucks
7 min read

How to plan a food truck calendar to maximise bookings

By Richard Clark on May 15, 2023 3:55:41 PM

If you’re starting a new street food business, getting all the gear in place is fantastic, whether it’s your menu or getting your food truck built. But without proper planning, you run the risk of: 

Topics: Food Trucks
16 min read

How to get a handle on food truck regulations

By Richard Clark on May 15, 2023 3:46:34 PM

Starting a food truck business is an exciting challenge but getting the show on the road takes planning to ensure you’ve got all bases covered.  On top of deciding your menu, writing a business plan, sourcing finance, purchasing your vehicle and getting it kitted out ready for the road, you have to get your head round the food truck regulations that govern the sector.  

Topics: Food Trucks
12 min read

How to write a food truck business plan that gets investment

By Richard Clark on May 15, 2023 3:37:27 PM

Thanks to a growing “foodie” culture, starting a street food business has the potential to be a successful venture, but there can be pitfalls along the way.  Before you spend any money on your dream, check that your idea is viable by writing a food truck business plan.  You’d be surprised at how many people build their business around a core idea without creating a business plan and come unstuck later when it comes to getting finance or a loan.  

Topics: Food Trucks
33 min read

The ultimate guide to street food trucks

By Richard Clark on May 15, 2023 3:14:44 PM

If you want to start your own business in a growing creative industry, with great earning potential and where no two days are the same, then starting a food truck could be right up your street and we hope this guide will inspire you!

Topics: Food Trucks
7 min read

Top 5 strategies to maximise car or van wrap ROI

By Richard Clark on Aug 4, 2022 11:49:09 AM

The price of vehicle wrapping can be a bit off putting for first time buyers, you don’t have any guarantee that your ad will work, and it’s often a couple of grand to dip your toes in.

4 min read

6 smart ways to finance a vehicle wrap

By Richard Clark on Aug 4, 2022 8:52:53 AM

Are you struggling with the upfront cost of a vehicle wrap project? There are plenty of methods of financing a vehicle wrap project with many companies offering their own partnered finance schemes.

6 min read

What is the best vehicle wrap material finish?

By Richard Clark on Aug 3, 2022 4:56:13 PM

Looking to get your vehicle wrapped but don’t know what material to choose? There are a range of different options to choose from including gloss, metallic, matte, matte metallic, textured and even chrome.

5 min read

Vehicle wrapping DIY vs professional service

By Richard Clark on Jun 10, 2022 5:32:26 PM

Looking to wrap a fleet of vans or custom project? Wrapping is a great way of changing the design of your vehicle without the need for a respray. Whether it be a colour change or branding overhaul, wrapping is your friend.

Topics: Vehicle Wrapping
5 min read

Partial wrap vs full wrap: Which is best for you?

By Richard Clark on May 25, 2022 8:50:13 AM

What is the difference between a full and partial wrap? A full wrap covers the vast majority of a vehicles exterior, usually panels, bumpers, even windows. A partial wrap covers smaller target areas of a vehicle. Which is best for you? This depends on your budget and what you want the wrap to achieve.

Topics: Vehicle Wrapping