Richard Clark

Richard Clark

Founder of Raccoon, a graphics company launched in 1992. Still working hard to help businesses and brands connect with their target market!

Recent posts by Richard Clark

5 min read

Car wrap DIY | Should you wrap your car yourself?

By Richard Clark on Jun 10, 2022 5:32:26 PM

Ready to try your hand at vehicle wrapping? It’s not as simple as sticking a vinyl sheet and calling it a day. It takes the right skills and lasting materials to get results, otherwise you could just be wasting your time and money. So, if you’re unsure if you should wrap your car or van yourself, read on!

Topics: Vehicle Wrapping
3 min read

Partial wrap vs full wrap: Which is best for you?

By Richard Clark on May 25, 2022 8:50:13 AM

Planning to brand your vehicle with a vinyl wrap? There are several options to choose from! You can pick a partial wrap, a full wrap, or go with simple graphics like a logo or strapline. But that begs the question, 'which is right for me?'. Once you’ve read this guide, you’ll know for sure.

We explain what makes a half wrap different from a full wrap, and which we’d recommend based on your budget and needs

Topics: Vehicle Wrapping
4 min read

Tips for branding your commercial fleet

By Richard Clark on May 4, 2022 4:51:37 PM

Branding a commercial fleet is a great way to build trust and grow your company’s reach. With an attractive design applied across your entire fleet, your vehicles will be easily recognised while out on the roads. That’s the power of an effective wrap! But how can you be sure your design will be consistent and that your wrap will be value for money? 

Topics: Vehicle Wrapping
3 min read

Can you wrap a leased car or van?

By Richard Clark on May 3, 2022 5:48:30 PM

Leasing a vehicle is often cheaper than buying one. But if you’re running a business, you need to know if you can wrap a leased car or van without violating the agreement. After all, no one wants a surprise penalty simply for branding a vehicle in their company colours. This article answers the question, ‘can you wrap a leased car or van?’ and explains the different options available. 

Topics: Vehicle Wrapping
16 min read

Vehicle wrapping ROI vs traditional advertising

By Richard Clark on Apr 27, 2022 1:19:06 PM

We all love the idea of displaying our branding on company or promotional vehicles, but is it worth it? What is the return on investment (ROI) on a vehicle wrap really? Let's get straight into some numbers.

 

Topics: Vehicle Wrapping
6 min read

Vehicle wrapping vs respray: which is better for you?

By Richard Clark on Apr 21, 2022 5:26:19 PM

If you’re finding it hard to decide whether to respray or wrap your vehicle, we get it. You don’t want to invest your money in a style, colour, or branding solution that you might hate once the work’s complete. Choosing between a vehicle wrap or respray can be tough at first, and that’s why it’s important to get all the info you need to make an informed decision.

Even after 30 years in the business, people still ask us about wrapping vs respraying their cars and vans. That’s why we’ve decided to write this guide. Here, you’ll discover which option will likely work best for your project, along with answers to some of the most commonly asked questions.

Topics: Vehicle Wrapping
4 min read

Best car wrapping companies in Kent

By Richard Clark on Apr 21, 2022 5:18:13 PM

Want your vehicle wrapped but don’t know where to turn? Choosing the right team isn’t always easy, and you might not have time to do the proper research. That’s why we’ve created this list of the best vehicle wrapping companies in Kent. If you live locally, you’ll have a great resource of local businesses, which will help you contrast and compare so you can make the right choice for you.

Topics: Vehicle Wrapping
8 min read

10 questions to ask before choosing a vehicle wrap company

By Richard Clark on Apr 21, 2022 5:14:04 PM

When you’re ready to get your vehicle wrapped, there are plenty of installers to choose from. But once you’ve found some you like the look of, how can you tell which will provide a quality service, value for money, and give your vehicle the care it deserves? It all comes down to asking the right questions. Here are the 10 questions to ask before choosing a car wrapping company.

Topics: Vehicle Wrapping
4 min read

How to design a vehicle wrap

By Richard Clark on Dec 7, 2021 4:02:56 PM

It’s always exciting to get your vehicle wrapped. Applying your brand to a car, van or fleet is a great way to extend the reach of your business. It’s hugely cost-effective too! But how should you get started? Coming up with an idea is one thing, but turning it into a practical wrap is quite another.

Read on to get the design stage of your project moving. This page explains how to design a vehicle wrap that makes a big impression and helps grow your brand for years to come.

Topics: Vehicle Wrapping
8 min read

Custom large format printing: how to choose the best supplier

By Richard Clark on Dec 6, 2021 2:39:45 PM

Most commercial printers work at high volume with small margins and a standard approach. Beyond the artwork you supply, barring rudimentary checks, you’ll simply get what you pay for, no more, no less. But what if you need a little more support when it comes to your campaigns? What if you want to push boundaries to impress your clients and win new business? 

Topics: Large Format Print